Hawaii Gas

The Gas Company is a 100-year old utility serving Hawaii. With a new owner, it sought to expand into renewable energy for a fuel-less state — there are no natural resources — and grow its business. We rebranded it to focus on employees and their commitment to service and satisfaction for Hawaii’s businesses and consumers. We acted as outsource marketing department providing comprehensive communications services (branding, advertising, website, marketing collateral, public relations, design).

Task

Renew a major state utility to enable growth