Ballard & Tighe
Anticipating a major business expansion in its educational publishing and assessment business from the requirements of the No Child Left Behind Act (NCLB) — and intense competition from larger publishers — Ballard & Tighe asked RCG to help. We initiated a comprehensive program including a new logo, messaging, comprehensive branding across all company communications, marketing communications, media planning and outreach, and a special NCLB web site.